HI! It's me!
Type
Personal Project
Role
All aspects
Tool
Procreate
Timeline
JUN 2021
Directing a theatrical feature for an IP built for toddlers
Bebefinn is one of Pinkfong's core IPs — a beloved franchise for children under 5. Taking that IP to the big screen meant confronting a fundamental tension: the very audience that loved Bebefinn was too young to sit through a feature film, yet without expanding the audience, theatrical release wouldn't be viable.
As director and editor, I was responsible for both the creative vision and its execution — shaping the story, guiding every production department, and cutting the film myself from first assembly to final delivery.
CHALLENGE
Bebefinn's audience (under 5) was
too young to sit through a feature
flim
APPROACH
Added family bonds, sibling
conflicts, and emotional arcs
beyond nursery rhymes
RESULT
200K+
admissions
#1 highest-grossing
Pinkfong theatrical
release
CHALLENGE
Manage full pipeline as
Director & Editor
18-month production across
storyboard, modeling, animation,
look dev
APPROACH
Real-time
editing guide
Created sync system for the
directing team to follow up in
real-time
RESULT
Seamless
delivery
Zero sync errors from
first assembly to
final cut
Director and Editor - across the full pipeline
This was not a siloed creative role. As the director, I was the central point of communication across every department and external vendor. As the editor, I was also the first and last person to shape what ended up on screen.
Story Direction
Rewrote and restructured the screenplay to expand narrative complexity and pacing
Cross-Department Creative Lead
Communicated directly with supervisors across modeling, animation and look development
Vendor Coordination
Managed creative alignment with an external production studio integrated into the pipeline
Editing & Post
Cut the film personally and drove all editorial decisions through final delivery
Editing Workflow Optimization
Post Effect
Poster Design
Credit
