Hello! 2021

Type

Personal Project

Role

All aspects

Tool

Procreate

Timeline

2023-2024

Netflix

Netflix

Global Distribution Deal

Global Distribution Deal

Youtube

Youtube

Outperformed Channel Avg. Viewership

Outperformed Channel Avg. Viewership

CHALLENGE

2D → 3D Character
Redesign

Redesign the classic 2D Baby Shark

into 3D to match current character

market trends

APPROACH

Balloon-style
3D Design

Preserved 2D visual identity while

creating a simplified 3D form for

fast animation production

RESULT

Netflix + YouTube
Success

Distributed on Netflix

Outperformedother

Pinkfong content on YouTube

Story Direction

Story Direction

Directed and structured each episode narrative, balancing emotional storytelling with the energy of the Baby Shark IP.

Technical Direction

Technical Direction

Supervised modeling, rigging, look development, and rendering with Octane — maintaining consistency across all episodes.

Storyboaing & Animating

Storyboard

Animation

Storyboaing & Layout

3D Design & Rigging

Animating