Gooby Pet - Promo Video
Type
Social Media Video
Role
All aspects
Tool
After effects
Timeline
AUG 2017
Directing a theatrical feature for an IP built for toddlers
Bebefinn is one of Pinkfong's core IPs — a beloved franchise for children under 5. Taking that IP to the big screen meant confronting a fundamental tension: the very audience that loved Bebefinn was too young to sit through a feature film, yet without expanding the audience, theatrical release wouldn't be viable.
As director and editor, I was responsible for both the creative vision and its execution — shaping the story, guiding every production department, and cutting the film myself from first assembly to final delivery.
Director and Editor - across the full pipeline
This was not a siloed creative role. As the director, I was the central point of communication across every department and external vendor. As the editor, I was also the first and last person to shape what ended up on screen.
Story Direction
Rewrote and restructured the screenplay to expand narrative complexity and pacing
Cross-Department Creative Lead
Communicated directly with supervisors across modeling, animation and look development
Vendor Coordination
Managed creative alignment with an external production studio integrated into the pipeline
Editing & Post
Cut the film personally and drove all editorial decisions through final delivery
Editing Workflow Optimization
Post Effect
Poster Design
Credit
